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Hockey Icon Wayne Gretzky Teams Up with Northland Sticks to Lower the Cost of the Game

The first hockey sticks Wayne Gretzky used in the NHL were made by Northland. With the aim of making hockey more accessible to families in Canada and the US, he and the Wayne Gretzky Foundation are now working with Northland.

In response to the problem of high equipment costs, Gretzky and Northland, owned by Roustan Hockey and W. Graeme Roustan, intend to “assist families that otherwise cannot play the sport without a more affordable offering,” as per a news release issued on Thursday.

“I hope this will assist parents in finding an economical way for all boys and girls to achieve their dreams,” Gretzky said in a statement.

The Great One is not only teaming up with the stick company that launched his NHL career and solidified his status as the all-time greatest hockey player, but Northland sticks are currently made in his hometown of Brantford, Ontario.

According to the release, Gretzky and Roustan launched their collaboration by selling hockey stick bundles for $99 that included shipping to Canada and the continental United States for a pack of three junior and youth sticks and $109.99 for a pack of three senior sticks.

Igor Burdetskiy

Igor Burdetskiy

Founder, Editor-in-Chief, & CEO at Hooked on Hockey Magazine
I grew up playing Ball and Roller Hockey day and night somewhat religiously throughout elementary and middle school. The two don't compare though when I lace up the skates and hit the ice. I live and breathe hockey beyond the perspective of "it's just a game" and I will gladly talk hockey for hours with anyone. Hockey is more than just a lifestyle, it's a culture of passionate people who make memories every time the puck is dropped. Hockey has not only helped me get through some of the hardest times in life but has created some of the best memories to date. Want to talk hockey with me? Shoot me an email: iburdetskiy@hookedonhockey.com and let's talk some hockey!
Igor Burdetskiy
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