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Breaking News: NHL Teams will Feature Ads on Jerseys for the 2022-23 Season

The NHL will add advertisements to its jerseys for the 2022-23 season, according to a report from Sportico.

Per Sportico, the league’s board of governors unanimously voted to approve the new policy, allowing teams to start negotiating with potential partners. The league has yet to publicly comment.

The move will see ads fit inside a 3-inch-by-3.5-inch rectangle, similar to what is done in the AHL. The decision comes after the NHL allowed teams to sell advertisements in lieu of team logos on helmets. Back in March, commissioner Gary Bettman said the move helped teams retain $100 million in revenue. Giant tarps also adorned with company logos in closed-off sections of arenas during the COVID-19 pandemic.

Hockey fans have always been protective of NHL uniforms, especially with European teams seemingly draping themselves in advertisements. NHL teams won’t stoop to that level, instead utilizing a smaller space, but will it go farther than that in the future?

According to Sportico, the NBA’s move to allow advertising patches was estimated to boost revenues by $150 million annually. With jerseys being one of the biggest selling tools a sports team can have, especially in the NHL with the large surface area required to cover hockey equipment, this could be a big benefit for clubs, big and small.

Igor Burdetskiy

Igor Burdetskiy

Founder, Editor-in-Chief, & CEO at Hooked on Hockey Magazine
I grew up playing Ball and Roller Hockey day and night somewhat religiously throughout elementary and middle school. The two don't compare though when I lace up the skates and hit the ice. I live and breathe hockey beyond the perspective of "it's just a game" and I will gladly talk hockey for hours with anyone. Hockey is more than just a lifestyle, it's a culture of passionate people who make memories every time the puck is dropped. Hockey has not only helped me get through some of the hardest times in life but has created some of the best memories to date. Want to talk hockey with me? Shoot me an email: iburdetskiy@hookedonhockey.com and let's talk some hockey!
Igor Burdetskiy
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