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Latvia World Championship Team Being Looked Into Over Sponsorship Controversy

The Latvia National Team, a dark horse that won a remarkable bronze medal at the 2023 World Championships, is apparently in danger of a dispute over a sponsorship matter.

The emblem of the betting corporation OlyBet, whose marketing of gambling is illegal in Finland, was featured on the sponsored jerseys worn by Team Latvia.

Although it is unlikely that Latvia or OlyBet will be prosecuted, the IIHF may enact stronger gambling laws in light of the recent controversy surrounding the promotion of gambling, which raises the possibility of addiction.

In European sports, betting sponsorships are common. In the most recent English Football Premier League season, 8 teams were sponsored by betting services.

Although Latvia cannot be held responsible for its sponsor, it is unclear what will happen as a result of this and how it would affect international hockey betting. However, there is little doubt that this will be a long-lasting and divisive issue for many.

Igor Burdetskiy

Igor Burdetskiy

Founder, Editor-in-Chief, & CEO at Hooked on Hockey Magazine
I grew up playing Ball and Roller Hockey day and night somewhat religiously throughout elementary and middle school. The two don't compare though when I lace up the skates and hit the ice. I live and breathe hockey beyond the perspective of "it's just a game" and I will gladly talk hockey for hours with anyone. Hockey is more than just a lifestyle, it's a culture of passionate people who make memories every time the puck is dropped. Hockey has not only helped me get through some of the hardest times in life but has created some of the best memories to date. Want to talk hockey with me? Shoot me an email: iburdetskiy@hookedonhockey.com and let's talk some hockey!
Igor Burdetskiy
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