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Washington Capitals become first NHL team to reveal jersey ad sponsor

The Washington Capitals announced their first-ever jersey patch sponsorship with Caesars Sportsbook, Friday. 

The multi-year agreement will put the Caesars Sportsbook logo on Capitals home and third jerseys for games played at Capital One Arena beginning with the 2022-23 NHL season. The introduction of the Caesars patch follows the opening of the Caesars Sportsbook at Capital One Arena in May 2021.

“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL,” MSE president of business operations and chief commercial officer Jim Van Stone said in a statement. “Together as two industry leaders, we’ve built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences.

“MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation’s capital.”

The NHL is beginning its jersey sponsorship program at the beginning of next season, allowing teams to use up to two sponsorship patches on their uniforms. Caesars will be Washington’s home patch, but the franchise plans to announce an away patch at a later date.

Igor Burdetskiy

Igor Burdetskiy

Founder, Editor-in-Chief, & CEO at Hooked on Hockey Magazine
I grew up playing Ball and Roller Hockey day and night somewhat religiously throughout elementary and middle school. The two don't compare though when I lace up the skates and hit the ice. I live and breathe hockey beyond the perspective of "it's just a game" and I will gladly talk hockey for hours with anyone. Hockey is more than just a lifestyle, it's a culture of passionate people who make memories every time the puck is dropped. Hockey has not only helped me get through some of the hardest times in life but has created some of the best memories to date. Want to talk hockey with me? Shoot me an email: iburdetskiy@hookedonhockey.com and let's talk some hockey!
Igor Burdetskiy
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